Wave
- Naming
- Brand strategy
- Brand development
- Website
Hello.
Naming, branding and website for a brand new experiential services agency who work with some of the biggest brands in the world.
The brief
When our existing award-winning field sales agency McCurrach asked us to help them to create a brand new brand for a new experiential marketing business start-up we jumped at the chance!
McCurrach felt they were restricted by being seen as a traditional field sales agency and opened up discussions about an exciting experiential spinoff brand that would focus on creating brilliant brand experiences for global brands including Walls, Heineken and Microsoft.
The work
We started with a naming brief to establish a brand name that resonated with the type of work they do.
Once we'd settled on "Wave", our focus was on building a flexible, exciting and engaging brand that the team there could really own and grow. We looked at everything from the brand mark and visual elements, to colour palette, campaign style, photography and tone-of-voice.
An engaging online experience
Delivering on Wave's promise of exciting and engaging experiences, the website had to match.
Our fully responsive Umbraco CMS based website featured subtle, quirky animations, parallax scrolling and micro interactions, we created a unique experience which mirrored the Wave ethos and brand personality perfectly.
We also produced copywriting based on the tone of voice we developed for various high-level pages throughout the website, creating a cohesive experience both visually and literally.
"Bright Signals named, developed and launched our new activation brand; Wave. The reaction from customers and colleagues exceeded all of our expectations! Since launch we've had an increase in meeting requests and our Italian partner wants to replicate Wave in their country! Thank you for keeping us focused, ensuring we leverage the most from our investment and ultimately giving us a brand and website that helps us sell more!"
Linda Gallagher, Activation Director, Wave