Peak Scientific

Peak Scientific are creators and innovators of quality, precision laboratory gas generators for the biomedical and life sciences market.

A family-owned business, Peak required a new multilingual website that reflected their commitment to the service and support they provide their customers. The new website needed to be user-friendly, feature effective calls to action, and include enhanced SEO to help increase traffic and conversions.

Peak’s previous website was outdated in terms of design and technology, and lacked the modern tools required to help them achieve their objectives of increasing traffic and guiding users to the right pages.

Our challenge was to bring the website’s design and functionality up to date and future-proof it, while adhering to best practice for device independence. Although a family-owned company, Peak operates across multiple territories, so multilingual capability was essential.

Wireframing early layouts of key pages and navigation helped visualise and rationalise user journeys, organising content in a way that focused wholly on the user experience and ensuring effective calls to action were placed where users would expect them.

An iterative approach supported content segmentation, allowing the client to provide feedback early before moving into visual design.

In keeping with the sector, the Peak website design is functional yet understated and simple.

A high degree of aesthetic appeal permeates throughout the pages due to the subtle use of brand colours and crisp scientific (yet sincere) photography.

Icons are used sparingly, to help enhance the user’s journey through the website, creating a highly professional and capable impression.

An innovative UI and UX design for a highly creative, forward-thinking business.

A robust CMS built around modular content blocks, offering flexible, scalable layout options and developed in line with the latest responsive best practice. A world-class digital solution for a global brand.

Experience Peak Scientific’s new website at peakscientific.com