Klimax DSM Launch and Website

Client

Linn

Services
  • Website
  • UX / UI
  • Multilingual
  • Campaign
  • Social
  • Film

Music is the soundtrack to your life and Linn make it better by creating the finest music products on the planet.

When retail stores were shuttered during the pandemic, the traditional in-person demo, a crucial sales tool, was no longer possible. With the £30,000 Klimax DSM about to launch, Linn needed to pivot fast.

We helped Linn launch their most ambitious product digitally — supported by a striking new global, multilingual website, and high-impact creative content.

Linn Ultimate Streamer

The Challenge

Linn faced fierce competition from tech giants like Apple and Amazon, with a product priced for the ultra-premium market. Their audience included both emotionally driven lifestyle buyers and detail-obsessed audiophiles, each requiring a different approach.

With retail spaces closed, the role of digital channels and the website became more important than ever. We were tasked with launching the new Klimax DSM and building a new website to support it.

Klimax DSM 2021 Silver Front Shadow Smaller

The Solution

Our strategy was rooted in Dual Process Theory – crafting communications that appealed both emotionally and rationally, while the website followed Nordic design principles, pairing elegance with intuitive functionality to reflect Linn’s brand values.

We designed a modular, global website, featuring custom photography, film, and 3D renders, cinematic fly-through sequences and a bespoke soundtrack.

Linn Laptop Audiophile

Content. Crafted.

We crafted high-end creative including two new films all created in-house. The ‘Making of’ film cinematography was designed around evocative product shots, using darkness and light to pick up alluring product detail.

We created the piece from the get-go to be chopped into a full series of social shorts, that would be tested and iterated while the campaign was live. The films formed the basis of four ambitious ‘as live’ Livestream events via YouTube and Facebook for Linn's lifestyle, audiophile, trade and press audiences.  

The second film catered to the audiophiles who crave technical detail. We created photo-realistic renders of the beating heart of Klimax DSM and its most revolutionary and critical component: the first ever all-Linn digital-to-analogue converter (DAC), to enable a stunning fly-through of the DAC board.  

We even scored a bespoke soundtrack to ensure sound and vision were in perfect unison. To ensure the production was cost-effective, it was designed to generate a full suite of optimised social assets. The film was widely acclaimed as setting a new standard within the ultra-premium hi-fi sector.  

DSM Header Klimax

Results

The campaign not only succeeded; it became the most successful product launch in Linn’s history.

The successful launch of Linn’s Klimax DSM during the pandemic exemplifies the power of strategic digital marketing and innovative web design. The campaign exceeded sales targets – making it the most successful product launch in Linn’s history! More than double the original sales target of Klimax DSM units were ordered within the first three months.

200%

of our sales targets within three months

250:1

return on investment

50:1

sales to marketing investment ratio

The launch campaign won a silver for Digital Communication and a bronze for Digital Strategy at the Marketing Society Star Awards in 2022 further cementing the success of our collaboration with Linn. 

Music is the soundtrack to your life and Linn makes it better.

Check out our beautifully crafted website for the world’s finest makers of music machines!

Back to work