Manorview Group
- Brand development
- Brand strategy
- Campaign
Manorview Group are a hotel and leisure group, with 10 luxury boutique hotels and bars in its portfolio.
The brief
Priding itself on excellence in everything that they do, Manorview wanted help delivering an internal communications strategy for the group which would involve roll out and continuously communicating their new purpose and values.
The work
We were invited to help the group build their internal brand and subsequently define their internal communications strategy.
Manorview's ambition was to build and maintain a culture in which everyone in the Manorview team feels highly engaged, valued, happy and an intrinsic part of the groups success.
Making people feel great
Extensive brand workshops, internal staff interviews, team member surveys and listening sessions all took place to help define the what and the whys of the new brand purpose and values.
As a result, we proposed six key values. These would help Manorview Group and their internal teams fulfil their purpose to "Make people feel great".
Your Manorview
To support the internal launch of Manorview’s new brand, we created a platform to roll out its values and purpose across the organisation. This included copywriting, communication design and branding to ensure the message was clear, consistent and engaging.
We developed Your Manorview as a unifying internal brand, designed to act as a sign-off across all internal communications. Used alongside the new values and purpose, it helped bring the group’s vision to life in a way that felt accessible and relevant to teams across the business.
As a stepping stone to a wider internal brand system, Your Manorview formed the foundation for a consistent internal style. We produced a series of posters and supporting collateral that showcased the values and purpose in action, helping embed the new brand across the Manorview team.
The Outcome
With a detailed communication strategy, we helped to further define and communicate the new purpose and values for the Group through a series of social media designs. All using the new internal brand and style.