Get You In Town

We were tasked with reigniting Glasgow’s city centre as the vibrant heart of the city.

We wanted to speak to Glaswegians who’ve drifted away from the centre, alongside visitors seeking authentic local experiences.

Get you in town

Our goal was to boost footfall and positive sentiment by showcasing Glasgow’s warmth, wit, and creative gallus spirit. Through outdoor, digital, and experiential activations, we aimed to reposition the city centre as a place for socialising, culture, shopping, and pride.

The strategy tapped into the city’s humour, resilience, and welcoming character, reminding residents and visitors alike that the centre is their home base — full of life, character, and community.