Brodies Social
Brodies
- Campaign
- Social
- Media
- Motion graphics
- Design
Brodies is a heritage Scottish tea and coffee brand with a premium, craft-led position built on quality and provenance.
With retail distribution growing across major Scottish supermarkets, we helped bring that story to life in a modern, scroll-stopping way - creating paid-social content that looks as good as the product tastes and works hard to deliver rate of sale.
The Challenge
Brodies needed a suite of premium, animated paid-social assets to support retail sales across Tesco and Morrisons. The creative had to feel sophisticated and high-quality, clearly hero the product range (tea, coffee and iced tea), and function as shopper-first content designed to build awareness, consideration and ultimately purchase.
It also needed to be adaptable: retailer-specific versions, multiple placements and a clear route from “nice ad” to “in-basket”.
Solution
We produced a suite of premium animated assets that balance Brodies’ Scottish heritage with a clean, contemporary visual style - crafted to stop thumbs mid-scroll and land key product cues quickly.
Each execution was delivered in retailer-specific versions for Tesco and Morrisons, then activated across Meta and Invibes with geo-targeting around key Scottish store locations.
The Results
Across the five-week campaign, the work delivered strong efficiency and measurable impact at shelf, driving an average sales uplift of 25% in Tesco and 20% in Morrisons.25%
average sales uplift Tesco
20%
average sales uplift Morrisons.