A Tasty Website

Scotland Food & Drink is a leadership organisation dedicated to delivering a competitive edge and growth strategies for Scotland’s food and drink industry.

Since its formation in 2007, it has facilitated a unique collaboration between government and industry, contributing to the sector’s impressive growth to a value of over £15 billion.

The organisation supports over 450 members, offering benefits including business development, supply chain efficiencies, market intelligence and professional services. It sets the food and drink sector strategy for Scotland and provides insight and intelligence through The Academy and The Knowledge Bank training courses and industry accreditations — designed to help businesses understand their customer base and expand into new markets locally and globally.

We worked collaboratively with the Scotland Food & Drink team to map the existing site, documenting key content areas, functionality and any issues. We carried out performance audits across content, UX, analytics and SEO — highlighting what was working, what wasn’t and where the biggest opportunities lay. Through desk research, we also reviewed their strategic documentation to fully understand their mission and vision.

In a series of discovery workshops, we identified and prioritised stakeholders and their needs, then followed up with interviews to gain a deeper understanding of the organisation’s services and users. This helped us uncover existing pain points and frustrations, and shape a solution tailored to their goals.

Working closely with the SF&D team, we co-wrote copy for key pages and ensured the photography selection incorporated real people, products and places — capturing the tone of voice of Scotland’s food and drink industry.

We produced a series of member story films capturing the support provided by Scotland Food & Drink. The films served as powerful social proof of the benefits of membership and were created to help drive an increase in sign-ups.

We created films with Mackie’s of Scotland, Bon Accord Soft Drinks and the family-owned John Gilmour Butchers, as seen below.