About us.
Born Digital.
Built for now.
Our founders cut their teeth in high-growth digital start-ups, then took that challenger mindset and designed Bright Signals from a blank slate.
Two principles guide everything we do…
Principle one
Push it.
The communications landscape has never been noisier. Creativity is the antidote. Because in the battle to get noticed and be remembered, playing it safe is the riskiest thing you can do.
So, we constantly ask ourselves ...
How can we push this further?
How can we achieve more, with less?
And could there be a Brighter way?
Disruption is in our DNA.
From a mind-reading machine for Black Bottle whisky, to talking artworks for our National Galleries, to the Tennent’s T5s automated highlights platform for grassroots football, we use technology to push ideas further and make people’s lives better
And AI? We are all in.
Principle two
Prove it.
In the age of evidence, pennies are prisoners, and you need to know, and show, that what you’re doing is working.
So we marry calculated risk, with rigour.
Let there be light.
We draw deeply on developments in neuroscience and behavioural science, cutting through the noise and nonsense of marketing waffle and instead use evidence-based techniques, that actually work.
Bright Box.
We’re pioneers and thought leaders in Agile Marketing. Instead of guessing, we test.
Always measuring the signals.
Always iterating.
Always improving.
Underpinning that is Bright Box, our approach to real-time content optimisation. It combines human insight and oversight with machine learning and generative AI tools, making the creation and iteration of content variants faster and cheaper and driving better results than traditional fire-and-forget communications.
No BS
BS = no BS.
Life is frantic and full on. In among the mayhem, you need to be able to truly trust your agency. To know that they have always, always got your back.
Bright Signals is a bunch of sound folk who are down-to-earth, straight-talking, and all in.
Doing the bright thing.
We believe in fairness, progress and having skin in the game. So, Bright Signals is transitioning to full employee ownership.
No fat cats or faceless shareholders. Just good people who give a shit and get on with making great work.
Fundamentally, employee ownership is about freedom and fairness. When we live in a world where the 26 richest individuals have more wealth than the poorest 3.8 billion put together, clearly something has got badly out of kilter.
We want to put our own tiny wee dent in that, and to be part of a conversation around how positive change can be enacted.
David Craik, CEO, Bright Signals