SWG3 Be Sound
Making knowledgeable and informed drug choices in clubs can be a difficult subject to talk about. Speaking authentically to club-goers while also being serious and non-judgemental can be a tough tightrope to walk. For the SWG3 Be Sound campaign, we landed on a creative world influenced by club culture aesthetics. Our “Be Sound - to yourself, to everyone” tagline promotes a broad, universal truth about responsible clubbing that can also sit above more specific messages around harm reduction.
We created high impact, typography led assets with contrasting colours to really deliver on the Be Sound campaign's unpretentious, informative message.
In addition to social campaign assets, the campaign was presented on screens in-venue to ensure high visibility with club goers.
Find out more on the Be Sound site.